sarah black
Obsessing about pop culture. Perfecting my tuna melt. Trying something new.
I used to perform sketch and improv comedy on stages across Chicago. Since then, I’ve co-written a short film, a TV pilot and a couple feature screenplays — just for fun.
When I’m not hunched over my desk, you’ll find me hunched over my phone. When I’m not doing that, I’m experimenting at my kitchen counter or birdwatching with my dog, Kermit.
I’m also a former account supervisor who followed her gut and made the leap to creative copywriting (and yeah, the grass really is greener over here).
Since then, I’ve concepted, written and even directed content with everyone from NFL stars to influencers to the king of brand partnerships himself: Shaquille O’Neal. I’ve executed earned media campaigns, managed social media accounts and calendars, and dreamed up massive brand experiences. Right now, I’m leading eye-catching commerce work that makes some of your favorite treats even more crave-worthy.
As a creative director, my number one goal is to create an environment where the team is empowered to think differently, go beyond the brief, and sometimes even fail.
Because if you’re not gonna go big, what’s the point?