sarah black

creative + copy + comedy

Boursin cheese is delicious and it makes entertaining super easy. All you have to do is…well, that was the problem. American audiences didn’t quite know what was inside the fancy French box.

So, we enlisted someone who knows how to make food foolproof: Queer Eye’s Antoni Porowski.

I wrote a cheesy love poem that Antoni read to Boursin, giving his fans a tease about content to come (the end of the video holds a tasty surprise).

From there, we created whimsical social content to show people all the ways Boursin can make for some “wow-worthy” gatherings—like picnics, holidays, or even days off.

On top of our jam-packed content production days, we pulled off two events in NYC and LA to show food and lifestyle media how Boursin pairs perfectly with cozy Friendsgivings or fresh farmers market finds. Très chic.