Fuel Up to Play 60, an in-school wellness program, was celebrating ten years of transforming kids’ lives. We needed to reach teachers and students who weren’t already involved with the program (or who’d become inactive) to get them excited about joining our team for the next ten.
A hype video featuring real students, teachers, and even NFL players who’ve been part of the program’s rousing success got the party started.
Then, we inspired kids and adults alike—and maybe even brought a tear to their eye—by showing how one student’s entire life was turned around by Fuel Up to Play 60 and a teacher who invested in his wellbeing.