A coffee maker is one of the most important kitchen tools. It helps you start your day (and get through your afternoon). Our job was to educate shoppers about key features and points of differentiation among different Keurig brewers — helping them see which one best fits into their life.
Working with Sarah Anne Ward photography, we held photoshoots for three different brewers: K-Mini Mate Plus, K-Duo and K-Supreme. From there, we developed brand toolkits and assets including GIFs, ATF tiles, BTF stories, and product videos for Keurig.com and social.
