sarah black

When you think of summer, you don’t necessarily think of M&M’S. Especially if you’re a Gen Z shopper.

But M&M’S are so much more than those iconic chocolate candies — they bring colorful fun and a sense of belonging, no matter where they are. And music does that too. It’s our shared language that brings people of all kinds together.

So, the M&M’S Sweet Tour set out to infuse even more color, even more celebration, and even more inclusivity to music festivals, retail locations and even a few Six Flags parks all across the U.S. We brought our experiential activation full of samples, swag, and shareworthy photo ops to this young audience and had ‘em lining up to get a taste of all the fun.