Pringles is known for taking some tasty risks. That’s why they’re one of America’s favorite potato crisps. In the spirit of continually one-upping their own greatness, Pringles released a new snack to get some earned attention around a holiday dominated by delayed travel plans and football games.

Produced in a box that looks just like a classic TV dinner, Pringles made flavors like Roasted Turkey, Green Bean Casserole, and even Pumpkin Pie so that every iconic flavor of the traditional Thanksgiving Day meal was in one precious package. 

Media gobbled it up.