Smoothies: they’re endlessly adaptable. The vehicle for all things good in a perfect sippable package. America’s Dairy Farmers wanted to remind people that a blended bev made with real milk, yogurt, or whey protein packs an extra punch. And there’s no one better to tackle that message than nutrition-obsessed, hyper-competitive NFL players—the type of people who take smoothies super seriously.
A remote production directed from our home offices into their kitchens got these guys acting silly (with a side of smack talk), and we cut everything into a friendly tournament that got fans cheering on their favorite smoothie flavors and players via Instagram. Victory never tasted so sweet.